The recently concluded 12th Party Congress of Shantou has outlined a grand blueprint for the development of Shantou in the next five years, pointing out the direction and providing a task book and roadmap for Shantou to embark on the path of "building a strong city through industry" and catch up with the construction of special economic zones in the new era. Starting is sprinting, and starting is the final! "Shantou Daily launched the" Voice of the Party Congress at the Grassroots "column, focusing on the vivid practice of quickly unifying ideas and consolidating consensus among all levels and departments in the city, and promoting the implementation of the clear goals and tasks of the Party Congress. Stay tuned!
Chenghai, the "Toy Capital of China"
Chenghai is the "toy capital of China" and also the "vanguard" of agriculture in eastern Guangdong. Chenghai District stated that it is necessary to quickly implement the deployment of the 12th Party Congress of the city, accelerate the development of the toy creative industry, assist in building the "three new, two special, and one large" industrial development pattern, accelerate the development of modern agriculture, assist in rural revitalization, and create a new industrialization demonstration zone.
The Municipal Party Congress proposed the construction of a "three new, two special, and one large" industrial development pattern, which ushered in new opportunities for the development of Chenghai's toy creative industry. Recently, Party representative Zeng Fanpeng has repeatedly visited toy companies to promote the spirit of the Party Congress and understand the latest developments in industry development.
Zeng Fanpeng, a member of the Party Group of the Chenghai District Government and director of the Laiwu Management Committee, said, "One of the problems facing the development of Chenghai Toys is the transformation of the industry, and there is also a strong promotion of the addition of toys with IP, toys with cultural creativity, and toys with creativity. The transformation and upgrading of the entire industry must take the path of modernization
The report of the Municipal Party Congress proposes to firmly follow the path of "building a city through industry and strengthening the city through industry", focus on building a more competitive modern industrial system, promote the integration of craft toys and digital creativity, cultivate original brands with independent intellectual property rights and Chaoshan cultural elements, and create a toy creative industry cluster worth over 50 billion yuan.
Chaoshan Dragon Dance, China Aerospace, domestic movies... These themed products continue to sell well in the building block toy section of Senbao Culture Company. In 2020, Senbao's annual output value reached 800 million yuan, with about half of its products being IP building block products.
Lin Zezhe, general manager of Guangdong Senbao Cultural Industry Co., Ltd., said, "In fact, IP empowerment is really very beneficial to the development of enterprises. We will still dig deeply into our current big country trend IP. In 2022, we will invest more in upgrading the entire capacity, including some equipment updates and iterations. According to our current plan, we should increase the capacity by more than 30% over 2021."
There are currently 46400 toy industry market entities in Chenghai District, including 10900 enterprises and approximately 13000 employees. There are 186 toy enterprises above designated size. How to promote the expansion of space, carry out technological innovation, and build a toy creative industry cluster worth over 50 billion yuan has become a focus of common thinking for the government and enterprises.
Zeng Fanpeng, a member of the Chenghai District Government Party Group and director of the Laiwu Management Committee, said, "We are also planning to transform some old industrial communities into new toy industry clusters. In July of this year, the district also introduced the Youbixuan Gaodeli Ecological Center project, which mainly serves the development of intelligent robots and artificial intelligence application software
Li Kai, the director and assistant to the chairman of Shifeng Cultural Development Co., Ltd., said, "IP is also our direction, and independent research and development is also our direction. The spirit conveyed by this party congress, empowering and developing the toy sector, can promote our enterprise to increase efforts to develop